Audio at link, transcript here.
Lakoff: Boy, did he know what he was doing. He knew perfectly well what he was doing. First of all, there are in this country about 35 percent of Americans who have what I call a strict father morality…
…[If] you look at history, you will see that the strict fathers win. And you can take a look at who wins, and they win because they’re right. That morality and authority go together, that the strict father knows right from wrong. So that if you want to see who’s better than who, you look at who beat who….
…That is what Trump not only believes, he hacks and he assumes is correct. And he knows that about 35 percent of the country — the 35 percent who still support him — that, you know, who also believe this, even if they’re poor…. It’s self-definition, and people don’t vote against their self-definition. Not only that, it doesn’t matter if Trump lies to them, and they know he’s lying, because there’s a higher truth, which is strict father morality itself, which has consequences and that they are truer than any lies. And that if you deny that, if you accept the lies as more important, you’re denying your self-identity. That is why there are alternative facts.
(Quote from transcript) pub. 04/2017