More smart analysis from Ta-Nehisi Coates

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The focus on one subsector of Trump voters—the white working class—is puzzling, given the breadth of his white coalition. Indeed, there is a kind of theater at work in which Trump’s presidency is pawned off as a product of the white working class as opposed to a product of an entire whiteness that includes the very authors doing the pawning. The motive is clear: escapism…. The left would much rather have a discussion about class struggles, which might entice the white working masses, instead of about the racist struggles that those same masses have historically been the agents and beneficiaries of. Moreover, to accept that whiteness brought us Donald Trump is to accept whiteness as an existential danger to the country and the world. But if the broad and remarkable white support for Donald Trump can be reduced to the righteous anger of a noble class of smallville firefighters and evangelicals, mocked by Brooklyn hipsters and womanist professors into voting against their interests, then the threat of racism and whiteness, the threat of the heirloom, can be dismissed. Consciences can be eased; no deeper existential reckoning is required.

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It’s everywhere: Advertising, propaganda, and politics

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Becoming self-aware of these mental patterns, and actively seeking to rewire them, is the foundation of cognitive therapy, i.e. Psychiatry.

Remaining unaware of these mental patterns is the foundation of Advertising, Marketing, and Public Relations, i.e. Propaganda.

The biggest mistake of those who don’t use Propaganda is that they underestimate its power.

pub. 05/2017